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Latin America – Mobile service model attracts new investment

14 June 2013

Assured Labor, a staffing agency aimed at low and middle class workers across Latin America, successfully closed USD 5.5 million in funding, led by Mexican private equity firm Capital Indigo.

Assured Labor launched in Brazil under the name TrabalhoJá in mid-2012 where it now boasts 500,000 job seekers and 16,000 employers, with growth of about 1,000 more employers each month. Acknowledging the limited availability of computers and the internet, Assured Labor utilises mobile media contact to provide its service.

Tapping into a technologically isolated market, the company focuses predominately on the lower-earning segment of the market. Once a job seeker has registered online with the company, often using internet cafes, job offers are sent by text message to their mobile phone. Unlike internet access, mobile phones are more readily available, despite technologically advanced phones still being unavailable and unaffordable to Assured Labor’s job seekers.

David Reich, founder and CEO, said: “I wish that transition with smartphones would happen faster. A lot of users would have a better experience with us through smart phones. They still have very small penetration, maybe only 10-15% in most countries in Latin America.”  


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