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India – Job portals trump print media as the preferred recruitment method

11 December 2013

Print media has lost its popularity as a preferred recruitment method and there is an increasingly heavy reliance on job portals, which now account for the majority of overall hiring among Indian organisations, reports the Times of India

According to a survey from People Matters-CareerBuilder, among the methods used most by Indian recruiting organisations, 82% of Indian employers confirmed that job portals are their preferred recruitment channel. 

The survey noted that print media has lost its popularity as a preferred hiring channel as most recruiters do not use print media to advertise jobs. Print advertising accounts for a negligible percentage of hiring volumes among Indian recruiters, as 84% of respondents said that less than 10% of their hiring is done through print media. 

Commenting on the survey findings, People Matters Managing Editor, Ester Martinez, said: "Recruitment heads across industries in India have revealed that hiring quality talent and reduction of cost and time to hire will be their key priority in the coming months, and they would choose a recruitment service or channel based on its ability to help them build a steady and reliable talent pipeline." 

According to Premiesh Machama, Managing Director of job board, Careerbuilder India: "In 2014, there is likely to be new investments new job opportunities and this trend is likely to pick up pace post elections. Whatever holdups had been for the past several quarters is going end and a burst of new job creations post elections." 

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