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The Indian media and publishing company HT Media that owns flagship newspaper Hindustan Times has launched its revamped job portal shine.com which allows users to search jobs using their account on Facebook.
Earlier this year, Shine.com announced a strategic partnership with social recruitment platform MyParichay, making Shine.com the first Indian job portal to integrate recruitment services through Facebook.
“With Shine.com, HT Media has focused on recruiter needs and strives for innovative solution which provides tremendous value in the recruitment industry,” said Amit Garg from HT Media.
“We are now the world's first job portal to integrate Facebook hiring solutions with our mainstream offering. Our latest survey with candidates suggests that 65% of respondents are more likely to use Facebook over LinkedIn for job search, so we now have a product that bridges this opportunity between recruiters and candidates,” he said.
shine.com competes with rival online job recruitment site naukri.com. It has around 5,000 recruiters, including 2,000 paid ones. The new platform allows a recruiter to access a candidate’s profile after an application is made through Facebook.
References could also be send via the social networking said, Mr Garg said. “When you are talking of referral, on Facebook you are connected with people whom you know well and have a relationship,” he added.