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Hong Kong – Job site user numbers growing

13 August 2013

With the evolution of internet technologies, job seeking behaviour has undergone many significant changes. According to the Nielsen Telebus Survey 2013, 83% of Hong Kong people seek jobs through job sites - higher any other recruitment channels.

Blue collar workers and the 45-54 age group have shown a growing preference for job sites. Traditionally these groups have tended to use newspapers and magazines for job searches. The survey reveals that 75% of blue collar workers browsed jobs via job sites in the last 12 months, up +10% compared with 2011. For the 45-54 age group, 57% looked for jobs on job sites, an increase of +38% compared with 2009.

Mr. Justin Yiu, General Manager of jobsDB Hong Kong, commented: “Hong Kong has an internet penetration rate of 85%, indicating that we have a high netizen [internet citizen] population. Compared with other recruitment media, job sites offer a more efficient way to search for jobs. The recent trend confirms that more blue collar workers have shifted from traditional media to websites for job hunting.”

“We see that sales [staff], waiters, technicians and drivers spend more time searching on job sites. Also, there is an increased percentage of people aged between 45 and 54 using job sites. This year, the number of jobsDB members aged over 40 [who] submitted online resumes increased by 70% from five years before. All these data support the fact that job site has become the major recruitment media for workers from different professions,” he continued.

With the advancement in mobile technology, the smartphone subscribers have exceeded 10 million in Hong Kong. Job seekers using mobile devices for job search are expected to grow.

Justin Yiu commented: “Technology has enabled us to get access to [the] internet easily with mobile devices. Nowadays job seekers can search for vacancies anytime and anywhere. In June 2013, jobsDB’s mobile site and mobile apps visits reached 1.43 million, 3.7 times [greater than] the visits in June 2011. I think the fast-paced lifestyle in Hong Kong has contributed to the increase in mobile visits because job seekers always want to check out the latest job vacancies. In the coming years, the enhancement of smartphone features will bring even higher flexibility in job hunting and mobile technology will continue to shape job hunting behaviour.”


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