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Brazil – Mother’s Day boosts temporary employment

01 May 2013

The Brazilian job market is set to benefit from the upcoming Mother’s Day in May with thousands of temporary workers expected to find jobs in the period running up to the day, according to new research by the Brazilian recruitment trade bodies Asserttem / Sindeprestem.

Along with Christmas and Easter, Mother’s Day brings one of the major boosts in sales for local staffing companies. The organisations estimate that 31,500 temporary jobs should open ahead of the big day, an increase of +5% from the previous year.

This will benefit contract workers in particular, the trade bodies said, while 18% of jobs are expected to be filled by young people gaining their first experience in the labour market. “Temporary work is a gateway to the formal labour market. If the expectation is confirmed, almost 5,700 young people will have the first opportunity to acquire professional experience,” said Jismália de Oliveira Alves, president of Asserttem.

Many temporary workers who were hired to meet increased demand for Easter have stayed in their jobs for Mother’s Day. According to the organisation, 25,000 such workers are affected, taking the total of Mother’s Day jobs to 56,500.  In Brazil, these types of temporary contracts are not allowed to last beyond 90 days although renewals can be sought via the labour ministry.

Most of the temporary jobs can be found in the clothing, perfumery and accessories sectors while the trade industry also offers the majority of jobs, including in areas such as customer service, sales promotion and telemarketing. Women are expected to fill most positions, representing 52% of new hires. 


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