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Australia – Social media, no one-size-fits all strategy

12 February 2013

Social media has become one of the instruments used by recruiters worldwide to source talent but staffing firm Hays has warned of the hidden dangers which could damage employer branding.

“Engaging with the array of social media sites that potential jobseekers use gives organisations a means to boost and enhance their reputation as an employer of choice,” said Nick Deligiannis, managing director of Hays Australia.

He said it was not only marketing and communications departments that need to put social media at the heart of their strategy, but also HR.

“While it is clear that the HR function ignores social media at its peril, the right strategy is harder to define. One size definitely does not fit all – and risk is often overlooked when developing and resourcing a social media strategy,” said Mr Deligiannis.

Hays said that social media users should monitor comments employees and others post on social network sites to protect the employer brand. “We advise that companies must take this new method of communication seriously and ensure that it is handled by staff who understand it,” said Mr Deligiannis.

“Just as social media has the power to support and drive an employee value proposition, badly handled it can completely undermine those efforts. And worse, the evidence remains online indefinitely.”

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