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Hays Australia reports that 63% of employers believe that skills shortages will affect their business this year, leading 61% of companies to consider sponsoring candidates from oversees, up from 59% last year.
“Our 2013 Hays Salary Guide shows that skills shortages are still evident within the Accountancy & Finance, Operations, Sales & Marketing, Technical, Engineering, and IT sectors”, said Nick Deligiannis, MD of Hays Australia and New Zealand.
The biggest skills shortfall for junior to mid-level roles is for Operations and Accountancy & Finance roles. 19% of employers admit to difficulties recruiting suitable candidates. At senior management level, 13% of Engineering employers face difficulties. “Perhaps this explains why employer branding is still considered vitally important to successful recruitment,” added Mr Deligiannis.
According to the Salary Guide, employers consider the following factors as having a ‘major’ or significant impact on employment branding:
- 81% - Career path / training & development
- 81% - Candidate’s ‘fit’ with company vision, culture, and values
- 76% - Work / life balance
- 75% - Salary and benefits
- 60% - Previous direct / indirect experience with the company
91% of surveyed prospective employees agreed that a business’s reputation influenced whether or not they applied for positions. 87% of candidates added that they would not work for a business with a bad reputation as an employer even if the salary was higher than for a business with a good reputation.