Daily NewsView All News
Companies that don’t live up to the promises they make to candidates during the recruitment process run the risk of losing their best employees, according to a survey of jobseekers by recruitment firm Hays.
In a survey of 287 people, Hays asked people what would make them resign from an organisation. Over half (54%) said that a company’s failure to deliver on recruitment or marketing promises would make them resign from an organisation.
Nick Deligiannis, Managing Director of Hays in Australia & New Zealand, said: “These results highlight the importance of making sure a company’s reputation is based on reality, and that this reality is communicated clearly in the recruitment process. Top executives also need to embody their values and ‘walk the talk’ if they are to attract and retain the best talent.”
The survey also found that employees would resign if the whole organisation was not adhering to the stated culture or values (48%); and, if there was a lack of ongoing development or modernisation of the organisation’s culture or values (38%).
A significant number of employees would also resign if they were working in a department where colleagues did not adhere to company culture or values (32%); and, if there was no opportunity to provide input into the organisation’s cultural development and values (23%).
Mr Deligiannis added: “Companies should make sure all touch points with potential candidates – from the recruitment process to orientation and induction – consistently promote their values. These values should be based on the real environment, be clearly articulated and be bought into by the whole organisation.”
“Hollow words have the potential to undermine a business and its brand so it’s important that employees can identify with an organisation’s values and use them to guide their decision making. In a world characterised by increasingly acute skills shortages, companies that wish to retain their top talent need to ensure that their business values stay connected with their business behaviours,” he concluded.