How do you choose where to eat out? I conducted a casual poll of my prized colleagues. Mundane considerations like time, money, geography notwithstanding, they look at referrals. The list includes word of mouth, online reviews (Yelp is a hot favorite) and ratings. But often the casual ad in the window that says “San Jose Mercury’s best of 2011” as you walk by does the trick. You took a chance and were hopefully rewarded.
And this group is a typical microcosm of the real world.
That got me thinking about the similarity to the publications I manage. Publications serve up a different kind of fare. And they have ratings too. And how they fare in these assessments is one key indication of their value. I want to highlight both SI Review and CWS 30's win on the award circuit.
SI Review is a finalist in the min's Editorial & Design Awards. This program recognizes excellence in content and design among consumer, business-to-business and specialized information media brands. We chose the Most Improved Publication category and were delighted to hear we were a finalist. (The winner is yet to be announced.) This program recognizes excellence in content and design among consumer, business-to-business and specialized information media brands.
CWS 30 won the Azbee silver award – West region. The Azbee Awards honor editorial, design, and digital excellence and are given by the American Society of Business Publication Editors. Winning is great for us on many fronts. It’s a great morale booster for our team – and it has energized us. We are thankful for the recognition. But here’s what it should do for you.
We aim to help you do your job better and increase your bottom line. These third party experts are telling you that we are credible and doing things right. So if you don’t already, please subscribe to us. Spread the word. Tell your friends about us; even your competition. Staffing professionals read about innovation, trends, best practices and it raises the bar for all participants. It elevates the tone of the staffing industry. And when you take into consideration that we could improve your revenue, it’s a no brainer. So sit back, relax and enjoy the read. Bon Appetite.