Subadhra Sriram's Blog

What Are You But Your Reputation?

This could be a bumper sticker for this decade. Between social media and the zillion other forms of communication open to folks out there, it can take just one disgruntled worker going public and your company is facing a PR nightmare.  Remember Walmart anyone?  Add to this mix the fact that many of these workers are not really your employee –but a temporary worker -- and the plot thickens.

“Don’t treat your contingent like a tuberculosis virus and wall them off in an area,” says Julie Schwartz, senior vice-president of research and thought leadership at ITSMA, (Information Technology Services Marketing Association)  In other words, make sure these contingents have a good work experience — or you are going to find that you and your company scoffed at on Facebook.

And that’s just the beginning of your problems. Company bashing on Facebook  or Twitter gets attention (and not the good variety) quickly. You are going to be scaring away potential recruits. Good quality workers — contingent or employee — have their pick of jobs. They are not going to look at a company with a bad reputation. And worse, they are going to warn their friends to do the same.

So treat them right, keeping in mind the legal stuff. You don’t want co-employment issues but it’s not necessary to get a bad rep.  The other thing to remember is that once contingents come on board and interact with your staff, there’s room to build or hurt your brand, so tread carefully. A reputation is a fragile thing, so treat it with care. 

For more information on brand protection,  end users of contingent labor can join me as I discuss the topic with Bernita Jenkins, HR business partner and program manager at Google, Kevin Francis, Motorola Mobility’s director, global talent acquisition operations and Julie Schwartz of ITSMA. The webinar takes place next week on September 14th.

Comments

Add New Comment

Post comment

NOTE: Links will not be clickable.
Security text:*

Recent Blog Posts

The IRS Will Not Look the Other Way

Yes, we know there’s been a recession. It’s been the worst economic crisis since the Great Depression; in fact the United States has never seen anything quite like this. But that does not mean the... Read More

Root for Those Temps in Tough Times

It’s not a good omen. Like everything else that is related to the economy, temporary worker usage has stalled. The number of U.S temporary help jobs was flat in July.

As we came off the recession, that... Read More

Movers, Shakers & Unsung Heroes In Staffing

Max Messmer of Robert Half International fame once told me, “Matching people with jobs and then placing them at businesses is a worthwhile cause.” He should know. RHI is a $5 billion dollar company.... Read More

MSP/VMS Providers Are Doing Something Right

 It’s a question that often comes up in the contingent workforce management world: Which is better to implement first? A vendor managed system (VMS) or a managed service provider (MSP)? The funny... Read More

Who Cares About Vendor Neutrality?

What’s all the brouhaha about vendor neutrality? Historically, it didn’t exist. It’s a concept that evolved in the ’80s and ’90s. But today, customers do care about having a vendor neutral program.... Read More

Future May Hold a Workforce of One

Think about it. You are a workforce of one. Your company’s HR department is tailoring its practices to suit your learning style and career desires. Sounds unreal? Susan  M. Cantrell and David Smith’s... Read More

It's a Bird, a Plane ... an SOW?

Statement of work is the buzz word in today’s CW world. But there is a lot of ambiguity about what SOW really is. From my discussions with contingent workforce managers and industry insiders, it’s... Read More

Double submittals: who owns the candidate?

Double submittals. As a manager in charge of your CW program, you might ask what that question has to do with me. But if your goal is to get the best temporary help at a competitive price, double submittals... Read More

Think grey

I keep hearing some recurring themes. 1. The baby boomer population is retiring 2. There is a dip in the number of younger workers due to declining birth rates 3. Nineteen percent of the workforce will... Read More