Subadhra Sriram's Blog

There’s a Staffing Firm-Buyer Disconnect. And it’s in the Marketing.

Are staffing firms marketing what customers are buying? The short answer is no. In a recent Staffing Industry Analysts’ Buyer Survey, we asked buyers of staffing services, when you think of recruiting a staffing firm, what criteria do you use?

We asked this is two ways. The first question: What’s your top criteria?

The second: What’s your top three criteria?

By both these measures, worker quality... More