Resources for Staffing Companies Marketers - April's Marketing Blog

At last month's Executive Forum, I hosted a marketing panel comprised of colleagues from CareerBuilder, B to B Magazine, Square 1 Strategy and Corestaff.  I really thought everyone on the panel had great insights and wonderful things to contribute to the audience.

Prior to the conference, we assembled a list of resources that I wanted to share with all of you.  Here are a list of books the panelists and I suggest you read; a couple of websites you might look at and another goody or two that might interest you.

Books to Read Author
Double Digit Growth Michael Treacy
Groundswell - Winning in a World Transformed by Social Technologies Li and Bernoff
22 Immutable Laws of Branding Ries and Ries
New Rules of Marketing and PR David Merman Scott
Selling the Invisible - A Field Guide to Modern Marketing Beckwith
Made to Stick Heath and Heath
Fast Company
CNBC - The Big Idea 10 pm ET

I have personally read most of these books and I guarantee you will pick up a morsel or two from each one of them.  Some of them offer reminders about common sense approaches to marketing; some offer some different things you might want to try.  Some of the books will push you to expand your thinking and get you to consider a couple of new ways of marketing your staffing firm.  You can purchase most of these books at your local bookstore or online at any online book marketplace.  Personally, I suggest you support you local independent bookstore.  There are so few of them left, they need our help.

And the winner is...

At the panel session, Square 1 Strategy, a marketing consulting firm, offered a free consultation to one attendee of the session.  The winner is:  Donn Harvey, Protingent Staffing.  Congratulations to Donn and thank you to Square 1 for offering the consultation session.

Post your resources

We would love to know the marketing books you like/read, the websites and marketing tools you use and what helps you do your job in these changing times.  Post them on this blog, or send me an email, I will collect them and publish them to all. 


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