Bryan Peña

VP, Contingent Workforce Strategies and Research

Bryan Peña
bpenaSPAMFILTER@staffingindustry.com

Bryan is the globally recognized expert on all aspects of flexible staffing programs and strategies, including management issues, MSP models, VMS technology, variable and full time labor, service program pricing options, contract and labor law, RFx process and supplier negotiation strategies. As a executive member of the Strategic Solutions Group and at Staffing Industry Analysts (SIA), Bryan has a unique dual role. He is responsible for identifying, developing and implementing cutting-edge research and a strategy agenda for the end users of contingent labor across the Globe. Additionally, he assists CWS Council members in deploying tested strategies for managing their extended workforce programs. The total estimated contingent spend under management for CWS Council members exceeds $100 billion across a number of disparate industries from pharma and finance, to energy and software. Giving Bryan and the SIA team a unique visibility to the largest external labor market sample on the planet. Bryan also guides SIA’s staffing and MSP corporate membership from a buyer perspective as well as crafting the format and content for SIA webinars and conferences. Bryan’s knowledge comes from hands-on experience, having worked for more than a decade in various strategic sourcing leadership roles for Fortune 500 companies, implementing successful cross-unit programs and providing contingent workforce guidance to program managers worldwide. In 2012 Bryan and his team were tasked with developing and deploying an industry standard contingent workforce program management accreditation program. The Certified Contingent Workforce Professional (CCWP) designation is psychometrically defensible accreditation of its kind dedicated entirely to the contingent workforce practitioner. It would not be a stretch to say that he literally “wrote the book” on extended workforce management.

Bryan also is well-known for his regular column, from SIA’s electronic newsletter CWS 3.0. An accomplished and often-requested global keynote speaker, Bryan is often responsible for leading and facilitating conferences, executive briefings and provide strategic advisory services in the procurement/staffing space all over the World. His material is referenced in many industry blogs, reprints, and is included in various well-known business school curriculums. 

Prior to joining SIA, Bryan was senior global commodity manager of professional services at Avery Dennison, a $5.3 billion global leader in pressure-sensitive technology and self-adhesive solutions for consumer products and label materials. As part of the company’s global procurement group, Bryan and his team were responsible for the management of all professional services and technology procurement worldwide. He led his team in procurement oversight for global travel, marketing, freight, capital expenses, MRO services, print communications, environmental services, and a host of other indirect verticals. This job helped sharpen Bryan’s international view of temporary labor contracts and consulting agreements. As a result, Bryan has the customer’s perspective and understands the trends in recruiting and human resource software applications. Bryan has supervised several global contingent labor programs of over $100 million in spend and total procurement management spend in excess of $750 million.

Bryan’s previous experience includes a stint at Vivendi Universal Entertainment (now NBC Universal) North America as acting director of strategic sourcing and professional services; while there, he implemented several early adapter VMS/MSP solutions, covering more than $100 million in total contingent labor spend.

A California native, Bryan graduated with a BA in economics from University of California at San Diego and lives with his wife and three children in La Verne, CA.

Recent Articles

Program Performance: What to score?

5 March 2014

Building a program's scorecard can be a frustrating exercise, but it’s a critical process to undergo. Tracking the right metrics can help you determine how you and your suppliers are performing — and more important, spot troubled areas before they become serious problems.

Introducing MSP 3.0

5 February 2014

As the industry reaches the tail end of the adoption curve on MSPs, the CW management model is evolving in striking ways.

Managed Service Provider RFP Scorecard

2 December 2008

  • Tool for scoring managed service providers across numerous criteria
  • Criteria include strategic and competitive differentiation, program management, supplier management, quality, pricing, and more

VMS Provider RFP Scorecard

1 December 2008

  • Tool for scoring VMS providers across numerous criteria
  • Criteria include recruiting and requisition process, financial and reporting process, pricing, training and implementation, and more

Gain-Share Deal Structures & Other Savings-Based MSP Performance Incentives

29 December 2013

  • Various strategies outlined for sharing savings with MSPs and staffing suppliers
  • Learn which strategies have been proven most successful

Non-Traditional Contract Clauses

12 December 2013

  • Sample contract clauses include termination assistance, no-suspension, key personnel, and more
  • Information on how to handle ownership rights to data

Creating Urgency Around CW Programs

11 December 2013

As part of massive changes in the industry, many buyers are experiencing an existential crisis of sorts, reaching a point where they question the purpose or value of their program. 

Sample Contract Clauses for the Contingent Workforce Manager

10 December 2013

  • Sample contract clauses include renegotiations, most favored customer, right-to-hire, and more
  • Information on how to handle overtime and permanent placement fees in contracts with suppliers

2013 VMS and MSP Service Differentiators

7 November 2013

  • 20 VMS providers and 17 MSPs evaluated along hundreds of features
  • Feature categories include supplier management, sourcing, reporting, integrations, implementation and others
  • Providers evaluated for functionality in various program type scenarios

Beyond Tactical: Take the Program to the Next Level

6 November 2013

A significant component of an organizations workforce is contingent, so program owners need to consider how this workforce can solve strategic enterprise objectives.