Bryan Peña

VP, Contingent Workforce Strategies and Research

Bryan Peña
bpenaSPAMFILTER@staffingindustry.com

Bryan is the globally recognized expert on all aspects of flexible staffing programs and strategies, including management issues, MSP models, VMS technology, variable and full time labor, service program pricing options, contract and labor law, RFx process and supplier negotiation strategies. As a executive member of the Strategic Solutions Group and at Staffing Industry Analysts (SIA), Bryan has a unique dual role. He is responsible for identifying, developing and implementing cutting-edge research and a strategy agenda for the end users of contingent labor across the Globe. Additionally, he assists CWS Council members in deploying tested strategies for managing their extended workforce programs. The total estimated contingent spend under management for CWS Council members exceeds $100 billion across a number of disparate industries from pharma and finance, to energy and software. Giving Bryan and the SIA team a unique visibility to the largest external labor market sample on the planet. Bryan also guides SIA’s staffing and MSP corporate membership from a buyer perspective as well as crafting the format and content for SIA webinars and conferences. Bryan’s knowledge comes from hands-on experience, having worked for more than a decade in various strategic sourcing leadership roles for Fortune 500 companies, implementing successful cross-unit programs and providing contingent workforce guidance to program managers worldwide. In 2012 Bryan and his team were tasked with developing and deploying an industry standard contingent workforce program management accreditation program. The Certified Contingent Workforce Professional (CCWP) designation is psychometrically defensible accreditation of its kind dedicated entirely to the contingent workforce practitioner. It would not be a stretch to say that he literally “wrote the book” on extended workforce management.

Bryan also is well-known for his regular column, from SIA’s electronic newsletter CWS 3.0. An accomplished and often-requested global keynote speaker, Bryan is often responsible for leading and facilitating conferences, executive briefings and provide strategic advisory services in the procurement/staffing space all over the World. His material is referenced in many industry blogs, reprints, and is included in various well-known business school curriculums. 

Prior to joining SIA, Bryan was senior global commodity manager of professional services at Avery Dennison, a $5.3 billion global leader in pressure-sensitive technology and self-adhesive solutions for consumer products and label materials. As part of the company’s global procurement group, Bryan and his team were responsible for the management of all professional services and technology procurement worldwide. He led his team in procurement oversight for global travel, marketing, freight, capital expenses, MRO services, print communications, environmental services, and a host of other indirect verticals. This job helped sharpen Bryan’s international view of temporary labor contracts and consulting agreements. As a result, Bryan has the customer’s perspective and understands the trends in recruiting and human resource software applications. Bryan has supervised several global contingent labor programs of over $100 million in spend and total procurement management spend in excess of $750 million.

Bryan’s previous experience includes a stint at Vivendi Universal Entertainment (now NBC Universal) North America as acting director of strategic sourcing and professional services; while there, he implemented several early adapter VMS/MSP solutions, covering more than $100 million in total contingent labor spend.

A California native, Bryan graduated with a BA in economics from University of California at San Diego and lives with his wife and three children in La Verne, CA.

Recent Articles

2014 SIA Service Differentiators Report - VMS Initial Findings

23 January 2015

  • Each year, Staffing Industry Analysts conducts a comprehensive assessment of Vendor Management Systems (VMS) and Managed Service Program (MSP) providers. 
  • The detailed reports provide insight to buyers about the latest features and functionality, service offerings, breadth of experience and... More

Program stagnation? Study, compare and then adopt qualitative measures

23 December 2014

Is your program stuck in the mud? Look inward and outward to get it to the next level.

Ditch the senior-level mandate for true stakeholder support

3 December 2014

Having stakeholder support for your program is critical, but often managers rely too heavily on senior executives to force compliance. Support by choice brings greater success.

CW managers: Become strategic to stay relevant

19 November 2014

If contingent workforce management is to become and stay relevant to organizations, professionals in the space must become strategic.

Be fair: Enforceable indemnification agreements will follow

5 November 2014

Suppliers should be willing to indemnify you in circumstances where their mistakes prove costly to you, but too often, buyers expect far more than that.

Want a seat at the table? Become more strategic

22 October 2014

In order to get a seat at the table, contingent workforce managers need to ensure their role is a strategic one, not just tactical. Here are some steps to take.

Measure for measure: Focus on the right data

24 September 2014

Whether you call it a scorecard or dashboard or a quarterly or monthly business review, how you monitor, measure and maintain your program is going to be based on data. But what data is the key consideration, as most buyers get it wrong.

2014 VMS & MSP Competitive Landscape

5 September 2014

  • Global VMS and MSP spend in our study rose 23% and 19%, respectively
  • Market estimates for North America and Europe contained in this report
  • Trend in US clients using an external MSP starting to plateau

Deal with change, but focus more on progress

20 August 2014

Change may be a constant and inevitable for your program, but by knowing where it’s leading and how other industries handled similar trends, you can be prepared.

Lack of a change management strategy can derail program; act now

30 July 2014

One of the most material components of program management is the ability to drive change in an organization. While there are many paths to execution one can take — issuing mandates, soft selling, etc. — there a few core elements that can change your organization for the better.