Peek Under the Hood
Include My Temps...?
Wise up. Or you are going to lose them
By Jim Lanzalotto
Employer branding is the kind of business program that companies focus on when times are good.
But when an economy goes south like it has for the past few years, employer branding and its functional brethren, such as training, travel and promotional programs, are treated like children at family holiday gatherings -- off to the satellite table in the foyer.
So now that the U.S. economy is starting to eke its way out of the worst economic downturn of the past seven decades, it's time to dust off your employer brand as well as your preconceived notions. ...