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Randstad has identified the most attractive employers in 18 countries in the latest edition of the Randstad Award, a worldwide independent employer branding study which surveyed 140,000 people.
Informatics, consulting and automotive are the most attractive sectors to work in, followed by pharmaceuticals and chemical. The most attractive employers ranged from carmakers and technology firms to banks.
The winners across 18 geographies include Mercedes Benz (Argentina), ABC (Australia), Techspace Aero (Belgium), WestJet Airlines Ltd. (Canada), Bank of China (China) and Groupe Canal+ (France).
Audi came first in Germany while MTR was ranked the most attractive employers in Hong Kong. Others include Microsoft (India, USA), La Feltrinelli (Italy), Suntory Holdings (Japan), Air New Zealand (New Zealand), KGHM Polska Miedź (Poland), Singapore Airlines (Singapore), EADS CASA (Spain), Amsterdam Airport Schiphol (The Netherlands) and John Lewis (United Kingdom).
“Finding and retaining talent with the right skills is a key challenge for organizations across the globe,” said Marielle de Macker, managing director Group HR at Randstad.
“And this will only grow in importance in the coming years. In order to tackle that challenge head-on, organizations need to be aware of their attractiveness, and how they manage their employer branding. Insights into the drivers of choice of potential talent are most valuable when it comes to enhancing one’s brand as an employer. According to our research, companies looking to attract and retain talent should stress the broad range of advantages they offer, with a particular emphasis on career development and opportunities, inspiring work environment and financial health.”
In Europe, job security and the financial health of a company are the key drivers of choice for employees when looking for an employer. In Asia Pacific and the Americas, a competitive salary outweighed other criteria. Around the globe, respondents cited a lack of compensation as the main reason to leave their employer, followed by a lack of career opportunities and an unpleasant working atmosphere.