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World – Optimism levels high among EMEA recruiters

20 April 2012

Recruiters across Europe, Middle East and Africa are optimistic about 2012 and reported that 2011 had been a good year with 61% saying their firms either met or exceeded revenue goals, as the latest research by Bullhorn on recruiting and staffing trends shows.

“Given all the doom and gloom about the global economy, the recruitment sector seems to be ably bucking the trend. Around half of those surveyed actually received a salary rise last year and most of them see their compensation increasing in 2012 as well,” said Peter Linas, Bullhorn’s EMEA MD.

The survey also found that 88% believe their firm’s revenue will increase in 2012 while 89% were planning to increase their headcount in 2012. Social media also proved to be a popular tool amongst respondents with every agency in the EMEA region reporting some use. 98% were using LinkedIn, followed by Twitter (52%) and Facebook (43%). A fifth claimed to use Google+ for business purposes and 11% were actively blogging.

Overall, LinkedIn proved to be the most effective recruitment tool with 91% claiming to use it for generating candidates, while half of businesses said social media was crucial for building an agency’s brand.

“Social media was high on the agenda again and we expect it to retain its topicality until the recruitment sector has developed associated best practices. A lot of firms approach us struggling to manage their recruiters’ disparate social media usage, but we’re beginning to see a pattern in companies taking control and leveraging its potential to increase their total number of placements. This is becoming ever more important as recruiters would appear concerned that social media is allowing in-house teams to increase their recruitment efforts” Mr Linas said.

But he also warned that challenges for the region lay ahead. “While the overall picture is an optimistic one, there are still reservations. Some respondents cited global economic uncertainty and firms downsizing as a cause for concern, while others detailed the lack of resources for finding ‘skilled and experienced’ candidates as a major issue. This would suggest that the emphasis on developing social media skills will remain a high priority as this is a proven way of unearthing talent.”

Bullhorn 2012 Recruitment Trends Report EMEA looks at how agencies across the region measure success, their candidate sourcing strategies, client development trends, social media’s impact on recruitment, compensation trends and challenges and opportunities over the coming year. The full report can be downloaded here

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