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World – Executives find it difficult to retain staff, says Randstad

21 March 2013

Retaining skilled workers remains a challenge to executives, according to a new survey by Randstad. This questioned 1,000 executives from eight countries in order to establish the main obstacles preventing companies from achieving their targets and desired levels of productivity.

Many employers are citing the hiring of suitable candidates as a major challenge. Two-thirds of respondents believed that their firm was unable to attract the most talented jobseekers.

This is despite the fact that, in areas which have been affected by the economic downturn, there has been an increase in demand for each job opening. Many organisations benefited from this as redundancies forced experienced professionals to apply for roles elsewhere.

Competition from other employers also has a major bearing on businesses' ability to attract the most qualified candidates. But executives said that weaknesses within the firm, such as salary, benefit packages and career opportunities, might prevent firms from establishing itself as an attractive employer.

But retaining the best employees could be an even bigger problem to recruiters, the survey found. Reward schemes could help counteract this development. “Businesses who fail to keep their workers happy face losing them to a rival company, especially if the market is in a state favorable to jobseekers. Although some will leave to seek a higher wage, employers can improve retention rates without compromising the budget,” said Randstad.

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