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38% of technology companies check out potential employees' profiles on social media sites such as Facebook, according to an international survey by Eurocom Worldwide, the global PR network, and its member agencies around the globe.
The survey found that 38% of technology firms examine social media profiles to determine potential employees' suitability for a job. The survey of over 660 senior level executives in technology companies, which was conducted during January and February 2011, also highlights corporate usage of social media.
However, only 36% of technology firms have any formal process in place, other than a Google alert, for listening to what is said about their company on the web.
Christensen said "the first phase of implementing a social media campaign is to listen to and monitor what is being said about your company and its service or product online. The majority of firms are either failing to do this or are not doing it in a very rigorous manner."
There appears to have been no growth in corporate blogging over the last two years with the proportion of technology companies surveyed having a blog remaining flat at around one third. The main reason cited for corporate blogging is to improve interaction with public/customers, followed by raising profile/thought leadership and boosting search engine optimisation (SEO).
The survey found that the main barriers to corporate blogging are that "it is too time consuming", cited by 33%, followed by "don't see the value of it" (29%) and "never thought about it" (18%).
Christensen added "such is the value of corporate blogging from a search perspective alone that it is a little surprising that only a third of technology firms do it. However, blogging does require a significant time commitment so companies are better not to do it at all than do it badly or infrequently."
Despite a mixed reaction to blogging, 51% of firms surveyed have a Facebook page, 46% have a corporate Twitter account, 43% are on LinkedIn and just over a third (36%) of companies have a YouTube presence. Of the total, 38% expect to increase their spend on Social Media over the next 12 months.
In terms of activity, 26% of respondents' companies Tweet daily and 21% update their Facebook page each day.
The 2011 Survey carried out among 664 senior level executives in technology based businesses across more than 30 countries worldwide.