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UK – Using social media does not make you a good recruiter

07 August 2012

Recruiters and HR departments need to make sure they are using the right digital channels for recruitment according to online recruitment agency, webrecruit. Following a survey of 700 job hunters in the UK, the company found that the use of social media may be on the increase, but it is not targeted enough for headhunting purposes.

“The rise of social media in the recruitment process has been well documented and we’ve seen huge increases in activity on LinkedIn for example,” said Phil Roebuck, director of webrecruit. “It’s vital now that recruiters and HR make sure they are using the right channels when it comes to sourcing talent. Just because you have a huge Twitter following doesn’t mean that platform will be the right one to recruit on.”

The survey found that 44% of respondents followed a company’s activity on Facebook but only 3% found Facebook useful when actually trying to find a job.

On the other hand, the use of social media proved very popular with more than half (73%) recognising the positive impact this has had in their job search. LinkedIn scored highest, however the runners up signalled a move toward more engaging tools. Overall, LinkedIn Groups, LinkedIn Company Pages and Google+ came took the lead in use of social media. 

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