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UK job hunters are increasingly shunning social media when applying for jobs because they do not think their profile will be taken seriously by prospective employers, according to recruitment solutions provider hyphen.
The number of professionals using social media to apply for new roles has halved since last year, according to a poll of 1,000 workers. Only 1 in 20 applicants (4.4%) make regular applications for jobs through the social media channel in 2013, compared with 1 in 10 (9.1%) last year.
“Many companies have invested significantly in social media as a recruitment channel. However, it seems that many candidates are still using more traditional channels; such as job boards and careers websites, when it comes to making direct job applications,” said Zain Wadee, managing director at hyphen. “With fewer professionals using social media to apply for jobs, purely because they do not think their approach will be taken seriously, or because it could be deemed unprofessional, firms that wish to engage with talent on social channels need to find ways of overhauling their employer brand or methods of engagement to get up to speed with new methods of communication.”
In 2012, 13.9% of professionals surveyed said that when they apply for a new role through social media they believed that their application would not be taken seriously. In 2013, this figure jumped to 23.9%. However, the poll also revealed that graduates are now more likely to apply for jobs using social media than last year and that one in 14 (7.7%) young applicants regularly makes applications for jobs through social media, compared with 3.1% last year.