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Recruiters will need to up their game to maintain their reputation as the most valued source of quality hires in the eyes of HR professionals, according to a new report published by the Recruitment and Employment Confederation (REC) today.
‘The Client Paradox: The changing relationship between client and agency recruiter’ explores employers’ current and emerging recruitment priorities, the key strengths that external recruiters are perceived to have, the areas where agencies need to enhance the value they offer, and new market opportunities.
The report identifies specific areas where recruiters need to improve their service:
- Demonstrating expert knowledge of the market
- Improved candidate communication both before, during and after the recruitment process to optimise applicant volumes
- The use of video and Skype to engage with candidates, already normal practice in some big employers
- Harnessing the increasingly available sources of credible information about candidate performance in professional communities and online work platforms
Kevin Green, CEO of the REC, said: “Despite taking more recruitment tasks in-house, candidate shortages in key managerial and professional areas mean employers’ resourcing teams rely on the specialist expertise of recruiters to find hard to reach talent. As such, the relationships between clients and our members are becoming more complex.”
“To succeed in this new environment recruiters have to up their game and offer more value to their clients. Recruiters need to be at the forefront of new sourcing approaches, able to provide market data their clients don’t have access to and demonstrate how they can deliver more value and better outcomes,” Mr Green added.
Les Berridge, lead consultant at Connectus and member of the executive committee of the REC Technology sector group which commissioned the report, said: “The recruitment industry doesn’t need to reinvent itself as some fundamental factors will always be in play, but change will be essential given the new landscape of ubiquitous social media and mobile communication.”
“The changes in the recruitment landscape that this report highlights are happening already in the technology recruitment sector, but other sectors will follow shortly,” Mr Berridge concluded.