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UK – Recruiters encouraged to make more use of digital channels

06 December 2012

Social media and mobile technology will revolutionise the recruitment industry, a new research report by the Recruitment and Employment Confederation (REC) shows. This has found that more candidates are choosing to work as interims and contractors and that demands from hirers for flexible workers are increasing.

The report, Recruitment 2022 -The Effect of Social Media and Technology on Future Recruitment, looks at the recruitment process from three angles: candidate, hirer and recruitment agency.

It found that technology will be used increasingly by candidates in the hiring process, also allowing recruiters to explore their particular niche market. Technology will enable recruiters to communicate using their individual online personality rather than an anonymous corporate account.

Some of the key findings of the report include the following:

  • Social Media: Recruiters, candidates and hirers need to move from using social media for basic networking to focus on quality of content and opportunities for candidates.
  • Mobile technology: There are untapped opportunities in the use of mobile technology
  • Online reputation: Candidates will be able to demonstrate their ability online and post their opinions on their personal recruitment experience.

“There are huge opportunities for recruiters who specialise in a particular industry who are willing to engage with prospective candidates though the ever evolving range of digital channels available. The ability to source, distil, interpret and publish content will be king – and recruiters across the industry need to innovate to remain competitive,” said public affairs executive of REC Technology, Les Berridge. 

The full report is available on the REC website. http://www.rec.uk.com/home

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