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UK online search volumes for London-based jobs rose by +10%, from 550,000 in March to 673,000 in June, according to Greenlight, the search and social marketing agency. The 'Recruitment June 2010' report also observed a surge in online searches for career advice, with search volumes for the term 'Career advice' soaring from 14,800 searches in March to one million in June.
Simon Hollingsworth, lead Researcher at Greenlight, said "the surge in career advice may likely be explained by the influx of recent graduates researching career information online. In addition, the recession, which resulted in job losses, has seen people look to pursue new career paths and acquire skills enabling them to apply for roles beyond those they have traditionally worked in."
Greenlight used industry data and proprietary technology to identify and classify 3,300 of the most popular search terms used by UK consumers when they went online in June to search for jobs. It included generic, job and location-specific terms. Greenlight also used the data to compile its quarterly league tables. These chart the 60 best performing websites and brands, based on their online visibility and share of voice in relation to the most popular search terms identified.
Some key findings reveal:
- There were 13.2 million searches performed in June for recruitment-related keywords, an -8% decrease compared to May, when 14.3 million were conducted but almost +5 million up on December 2009 volumes.
- Job-specific terms were the most searched for, accounting for over 5.6 million searches (43% of the total search volume). The term 'Sales jobs' was the most popular, accounting for the largest share of the overall search volume, 4% (246,000 searches).
- Of the 18 sectors covered, job searches within retail and sales received the highest search volumes, over 700,000. Administration and HR followed then construction and engineering.
- At the opposite end of the spectrum was the recruitment sector. It had the least number of job queries, around 30,000. Procurement followed then science and technology, each with a little over 120,000 searches.