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UK – Lagging behind when it comes to embracing social media in recruitment

22 November 2013

The UK is falling behind the likes of Germany, Norway, and Ireland regarding the use of social media networks in the recruitment process, according to the latest Kelly Global Workforce Index.   

Four out of ten UK respondents were contacted via social media about an employment opportunity in the last year, compared with 55% in Germany and Poland, and 52% in Ireland. Only 11% of respondents in the UK have secured a job through social media in the past year, compared with 28% of respondents in Norway and 16% in Ireland. 

Only 3% of UK respondents secured their most recent job through social media, while 38% were directly approached by an in-house recruiter or a recruitment agency.

Commenting on the findings, Rachael Moss, Marketing Director, Kelly Services UK and Ireland said: “It’s really surprising to see the UK is behind so many other countries when it comes to fully embracing social media for job hunting and recruitment purposes. It seems that job hunters continue to rely on more traditional routes and direct approaches, although social media is likely to have played a part in their research about the role and people that work for the organisation.” 

There is still a clear opportunity for employers and employees alike to embrace social media in finding the best talent or a new job opportunity; 58% were interested in receiving job referrals from friends or contacts in their social media network and 45% were interested in providing friends or contacts with a referral via social media.

That’s not to say the UK isn’t tech savvy. More than half of respondents (56%) feel employer provided electronic devices are important for both work and personal use, and a third say access to this would influence their decision on working for that company.

“With nearly two thirds of respondents citing an interest in receiving job referrals from their online contacts, there is an opportunity for employers and recruiters to better use social media to engage with the talent. Those organisations that utilise social media intelligently as an integrated part of their recruitment strategy will increase the reach of their employer brand, and ultimately their hiring potential,” Ms Moss concluded. 


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