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UK — Huge increase in client awareness of AWD

26 January 2010

The Recruitment and Employment Confederation's (REC) latest 'JobsOutlook' survey confirms a marked increase in awareness of the European Union Agency Workers Directive (AWD) amongst employers. This latest finding underlines the need for recruitment agencies to be fully up to speed with the new regulations in order to start engaging positively with their clients.

According to the JobsOutlook data, 85% of all businesses surveyed have now heard of the AWD. This compares with awareness levels of less than 50% amongst employers eighteen months ago.

Commenting on what these findings mean for recruiters, REC Director of External Relations Tom Hadley, says "for some time clients have been asking harder questions about how equal treatment measures for temporary staff will impact on cost and on current processes. This trend will accelerate following the publication last week of the final regulations. Employers will expect their recruitment partners to have all the answers and there are real opportunities to demonstrate professionalism and expertise by engaging with clients at an early stage."

The REC will be providing members with regular briefings and a specific 'AWD toolkit' to facilitate discussions with clients and work through the practical implications of establishing and demonstrating equal treatment.



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