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Social media is now actively used and supported by 70% of HR professionals and trust has grown considerably over the past two years, according to new research by HR Services Group Penna.
This found a change in perception among HR professionals who were still largely suspicious of social media when a similar survey was carried out in 2010. Back then, 51% regarded social media as ‘dangerous’ and felt ‘uncomfortable’ using it. But the new figures have dropped to just 5%. 45% of recruiters now also regard themselves as ‘experts’, up from 23% in 2010.
“It’s no surprise to hear that social media usage has increased among recruiters and HR professionals, but what’s interesting is the shift in attitudes towards it, from a general reticence or fear, to embracing and recommending,” said Graeme Wright from Penna. “It’s clear that having a social media strategy is now considered ‘the norm’ within the industry.”
LinkedIn, Facebook and Twitter are the three most used social media channels for HR professionals and recruiters who also show a lack of interest in experimenting with other forms. This, Mr Wright said, suggests recruiters would rather realise the full potential of the channels already in use.