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15 December 2009
The IT Jobs Index compiled by specialist recruitment agency CV Screen shows that demand for Search Engine Optimisation (SEO) and Online Marketing skills has increased by 40% over the last year. At the same time there is upward pressure on salaries with the average salary for an SEO specialist in the UK now just over 30,000 Pounds.
Managing Director of CV Screen Matthew Iveson said "with the phenomenal growth of online retailers such as Amazon, ASOS and Play.com, it is clear that more and more companies will be looking to bolster their online presence as we move into 2010."
Iveson added, "we have seen the number of SEO Jobs increase dramatically over the last 6 to 12 months with employers finally beginning to see the benefits of employing experts in-house rather than relying on SEO agencies."
When questioned about what specific SEO skills are in demand Iveson added "clients are being very demanding in this area and are looking for candidates with experience of implementing SEO strategies, running Pay per Click (PPC) campaigns and also a full understanding of Social Media. This means that candidates must understand the benefits of running a company blog and also how sites such as Twitter, Facebook and LinkedIn can be used for business advantage."
In conclusion, Iveson added "our belief is that the most in demand candidates in 2010 will be those who offer a mix of SEO, Online Marketing and web development skills who have the ability to formulate and implement online strategies in this rapidly expanding area."