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UK - Civil Service and Charity sector jobs most sought after

04 September 2013

Jobs in the civil service and in the charity sector are the most sought-after amongst UK jobseekers, according to a study from digital marketing agency Greenlight.

 Greenlight has released data suggesting online search volumes for jobs in July fell below levels in the previous three months. The total number of searches carried out was 4.9 million according to Greenlight’s Recruitment Sector Report. The report is based on analysis of the most popular keywords jobseekers used to look for jobs on Google UK. In addition to total search volumes, searches by location and sector are also reported.

From an industry sector perspective, Greenlight’s report indicates that roles within the civil service and charity sector were most sought after. The research shows 10% of the 1.6 million sector-specific queries contained the phrase ‘civil service jobs’ and 5% used ‘charity jobs’. Other industries that job opportunities were predominantly sought after included recruitment, retail, leisure and security.

London and Glasgow lead UK city searches, with the terms ‘jobs in London’ and ‘jobs in Glasgow’ each accounting for 2% of the 1.5 million searches consumers made for jobs in specific UK locations.

Overall however, two keywords dominated consumer online job searches in July — ‘jobs’ and ‘apprenticeships’, queried 368,000 each, seeing each term make up 7% of the 4.9 million total of searches for jobs online.

Greenlight’s 12-month view of the online recruitment market shows web search volumes for jobs this year were at their lowest in February (3.1 million searches), peaked in March (6.2 million), declined sharply in April (5.1 million), picked up marginally in May (5.2 million), and fell again more marginally through June and July.


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