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UK – British recruiters ahead of Americans and Australians in use of social media

27 April 2012

New research shows that UK recruiters post more jobs on LinkedIn and Twitter than their peers in the US, Australia or Canada.  The study by Bullhorn, a global provider of online recruitment software, questioned over 65,000 people to find out how Facebook, Twitter and LinkedIn are used as recruitment tools across the world.

“This report suggests UK recruiters are ahead of the curve when it comes to using Twitter and LinkedIn but suggests they could be doing more with Facebook,” said Peter Linas, EMEA managing director of  Bullhorn.

It showed that 87% of recruiters in the UK post jobs to LinkedIn, 23% to Facebook and 53% to Twitter. Particularly those working at mid-sized agencies make use of social media and beat those at smaller and larger firms.

The biggest discrepancy across the three social networks could be seen in LinkedIn usage as 98% of recruiters at mid-sized agencies made use of the network, compared to 81% of those at large firms and 91% at small firms.

Property recruiters posted the most jobs on LinkedIn while those dealing in the catering industry favoured Facebook and recruiters for the security industry preferred Twitter as a recruitment tool.  

Mr Linas said that “The results were based on the percentage of recruiters posting jobs to these networks but in order to properly maximise the potential of social media, it's important to engage with your audience and discuss relevant industry content in order to build a quality candidate pool and get a better understanding of which contacts are suitable for particular roles.”

The Bullhorn Reach Country Report focuses on LinkedIn, Twitter and Facebook usage in the UK, US, Australia and Canada, and breaks down social media usage based on country, industry and size of company. To download the full report, click here.

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