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Businesses could be inadvertently alienating thousands of customers through poor recruitment practices, according to a survey by Monster.co.uk. Of those 5,300 jobseekers surveyed, a staggering 84% said that the job application process often or sometimes negatively impacts their view of the company. Of those affected by poor recruitment, 82% of respondents felt this way because they had not received a response to their application and 68% because they had not received constructive feedback.
The so-called ‘CV black hole’ could be having very real consequences for UK PLC, with 63% of those affected by bad recruitment practices stating that it would make them less likely to use the company’s products and services in future. More than two thirds (68%) of those also said they would let friends and family know about their negative experiences, which also include poorly written job adverts (37%), a lack of information about the company (34%) and unfriendly or unhelpful staff (26%). A fifth (20%) said they would share their gripes through social media.
However, the findings aren’t all bad for employers with almost two thirds (62%) of all respondents agreeing that they sometimes or often come away from a recruitment process with a more positive view of the brand. Following positive recruitment experiences, 65% of those affected said they would tell friends and family about their experiences and 51% would be more likely to use a company’s products or services.
Amongst those respondents affected positively by recruitment, jobseekers are most impressed by: a timely response to their application (68%); receiving constructive feedback (56%); the ability to apply online (56%) and well written job adverts (54%).
Sinead Bunting, Head of Marketing at Monster.co.uk commented: “It is worrying that so many employers still don’t realise the potential impact of a poor recruitment process on their brand. Job seekers are also consumers and by failing to respond, acknowledge or engage with them, employers could be losing out on valuable custom. Many companies are inundated with CVs but with the technology available today, it should be possible to ensure all applicants at least receive a friendly response.”
“The ‘CV black hole’ has long been a challenge for job seekers, but it can be overcome. By taking simple measures such as including an attention-grabbing cover letter and producing a well-written, relevant and impressive CV, applicants can increase their chances of success. If possible, job seekers should also follow up with potential employers for feedback,” she added.