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UK – Bad recruitment experiences sheds bad light on company brands

29 June 2012

Recruiters should watch out when looking to employ staff as the majority of unhappy candidates have no problem sharing a bad experience with a company during the hiring process. And this could have a big impact on companies’ brands, a new survey found.
The survey also indicated that 77% of job seekers expect no longer than 3 days before they have their CV application acknowledged, and 83% expect to hear back in less than five days whether their application has been shortlisted or not. Feedback is also rated highly amongst candidates with 77% saying this could improve the recruitment process.
Webrecruit says that the findings clearly show the risks involved with a company’s brand if candidates do not have a positive experience and recruiters should take this seriously.
“These findings show now, more than ever, companies both large and small must seek to provide a positive experience,” said Ken Burt, Managing Director of webrecruit. “As a candidate, a no, although sometimes painful, is as valuable in their search for a new position as a yes,” he said.
The survey questioned 291 candidates and looked into a number of areas including how soon a candidate looks for their next opportunity after an application and interview, as well as preferred interviewing methods, skills testing and what is expected in a job advertisement.
Mr Burt warned that “Not knowing can be debilitating to a candidates enthusiasm and confidence in their search for a new position.” By understanding what annoys or confuses candidates most about an application process, companies can improve their hiring process and protect their brand when recruiting, the company says.

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