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- Search engine company Adzuna has acquired the UK traffic of classified ads site Oodle. Metrics of the deal were not published. Adzuna is a search engine for job, property, and car adverts, and has over a million visitors every month.
Under the deal, Oodle will continue to operate its classified business in the US, while all Oodle.co.uk users will be redirected to the Adzuna site.
Co-founder of Adzuna, Doug Monro, said: “Adzuna is taking the classifieds market to the next level by creating unique social tools and opening up data, and is the natural home for users of Oodle in the UK. This acquisition will accelerate our growth towards becoming the UK’s biggest classifieds search engine.”