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New research by graduate recruitment website GradFutures.com based on responses from 368 current students and recent graduates across the UK reveals that graduates are focussing their job search almost exclusively on London and the South East, despite being willing to move anywhere in the UK to secure a role.
However, as Demetrios Zoppos, Director at GradFutures.com, warns "graduates will find that London's streets aren't always paved with gold. Times are undoubtedly tough for graduates but there are still job opportunities to be found outside the capital. By focusing their job search on the South East graduates could be missing out on career opportunities elsewhere."
"Similarly, regional employers must widen their nets and step up marketing of opportunities to attract the cream of the country's graduates."
"By simply focussing on London, graduates close the door to opportunities at the huge number of firms of all sizes that donâ€™t operate in the capital."
Demetrios Zoppos said "as things stand, regional employers are only accessing around one in ten of the total graduate population. There is a big opportunity for employers outside of London to improve their graduate 'gene pool', by getting in front of the countryâ€™s best graduates at exactly the right time with an attractive offering."