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Sweden – Salary is not the determining factor for jobseekers

06 March 2014

Swedes would choose a job that provides the opportunity to do interesting work or a job with a pleasant working environment, over a job with a large salary, according to a survey on employer branding by the second largest recruitment firm in the world, Randstad.

A quarter of Swedes think that finding an exciting job is the most important factor when searching for work, with two-thirds agreeing that exciting work is one of the top five important factors of a job. Only 14% of Swedes responded that salary and benefits were the most important factors when seeking employment.

Fredrik Lange, Commercial Director at Randstad Sweden, commented: “The results should be very interesting for employers in this country. In many industries, there is great competition for skilled personnel and many still believe that salary is the biggest draw for potential candidates. Our study shows that it is not, in fact, the case.”

The attitude of Swedes to retirement also revealed that while the average Swede thinks they will retire at the age of 66, most do not intend to work beyond the age of 61. As a result, companies in Sweden that are forward planning could potentially lose key and experienced staff up to five years earlier than forecast.   


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