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Sweden – Randstad boasts of ‘explosive’ 2013

18 February 2014

Global recruitment giant Randstad (RAND: NA) announced that it experienced an explosive year in Sweden during 2013 with sales increased by +70% and continued growth expected in the coming quarters.

Fredrik Lange, Commercial Director for Randstad Sweden, commented: “We are growing across the country and need to recruit new staff in all of our offices in Sweden.”

The world’s second largest staffing firm also announced that it had grown its overall market share of the Swedish staffing market by 75%. According to Staffing Industry Analysts last ranking of the Swedish market published in 2011, Randstad had a top ten market position but were some way below market leaders, ManpowerGroup, Proffice, and Adecco. In 2014 the company expects to increase its market share further by establishing offices in several Swedish cities throughout the year.

“We have had a fantastic development and we really see no reason to stop us growing our market share. Our global size has not yet been reflected in Sweden, but that is about to change,” Mr Lange added.

In 2014, Randstad will celebrate 10 years in the Swedish staffing market and as a result has decided to include Sweden for the first time in its annual employer branding survey – Randstad Award.

Mr Lange concluded: “How a company is perceived by the public is incredibly important for both businesses and employees. Businesses benefit from a good image for recruitment but also because they want to retain talent. At the same time, it is interesting how people across the world value different characteristics when it comes to choosing an employer.”

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