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Italy – Social media more important for recruitment firms

05 March 2012

Social networking is becoming more and more important as a brief snapshot of the Italian market from Italia Oggi shows. Marco Ceresa, Managing Director of Randstad, promotes social networks as a tool for finding information and looking for jobs. 

Referring to a recent study monitoring the use of social media, he said "Our study found that 72% of Italian workers have a [social networking] account, like the British [workers] and [this is only slightly behind] Americans (77%).” When looking for a new job “Italy is the country where workers (47%) most trust the information found on social media [sites] about the companies, while Great Britain (35%) is at the opposite end [as workers there are] more sceptical."

According to a survey conducted by LinkedIn, just one in five members are looking for jobs, but 60% would consider taking up another post. Silvia Zanella, communication manager at Adecco said that his company had been carrying out a “social recruiting” project which allows the firm to get in touch with businesses, applicants and employees via Twitter, Facebook or LinkedIn. This he argues, increases visibility of jobs that are available on the market and allows users to “define areas for improvement” as well as enabling  the company to hire the right candidate.  

“Social recruiting” for Adecco means three things: "To communicate with our candidates online, find the best [applicants] through careful analysis of their social media presence, and create more ads” Mr Zanella said. 


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