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Denmark – Online job advertisements slump in Q1 2013

25 June 2013

The Danish Association of Interactive Media (FDIM) has released Q1 2013 job advertisement revenue figures, revealing a decrease in online revenues across the board compared with the previous quarter.

Banners and search engine results dropped by DKK 10,300 to DKK 3.4 million (£389,707) in Q1 2013, quarter-on-quarter. Compared with the same period last year, revenues increased from DKK 3.25 million (£370,878).

The sharpest fall in revenue was in ‘marketplace’ revenue; advertisements included in product and corporate databases such as online catalogues and dating sites. After peaking at DKK 2.79 million (£318,384) in Q4 2012, ‘marketplace’ revenue dropped by DKK 43,000 in Q1 2013.

Despite a drop in the number of mobile phone advertisements, quarter-on-quarter, revenue has been steadily increasing since Q4 2011, when the mobile phone adverts were first included in the research. Revenue has nearly tripled compared with the same period last year.    

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