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Belgium – Private sector loses appeal, finds Randstad

22 March 2013

The private sector has become a less attractive employer to Belgian employees, according to a new survey by Randstad. The recruiter yesterday awarded some of the country’s most popular employers at a ceremony in Brussels.

Based on a survey of 14,000 people, Randstad analysed the most attractive companies in Belgium with Techspace Aero coming out at the top in the private sector, followed by firms such as Pfizer, Coca-Cola and IBM. In the public sector, the Flemish government was voted the best employer.

Overall, the private sector has become less appealing with the public sector scoring higher points among respondents. Randstad said that the public sector is increasingly becoming a more attractive employer, building up a successful employer brand.

36% of respondents said they would like to work for the public sector, compared to 25% who preferred working for private companies. This is mainly due to people perceiving job security and work-life balance to be better in the public sector. But salary packages, the type of work and training opportunities were also favoured.

Randstad said that that the public sector would come in third place in terms of its employer appeal, followed only by the pharmaceutical and the media industry. The survey also found that the financial services sector made a huge plunge and did not make it into the top 10 of attractive employers – a first since the survey was launched.


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