Hinda Chalew's Blog

Brand Loyalty - October 2009 Marketing Blog

I was talking to a friend of mine on my drive to work this morning, she is a marketing executive at a micro-chip manufacturer. We were talking about the decreasing staffs in marketing departments and how, at least in Silicon Valley, if you don't have a unique branded marketing skill and you are out of work, it was time to change careers. The conversation may sound a bit harsh, but maybe it's... More