Bryan Peña

VP, Contingent Workforce Strategies and Research

Bryan Peña

Bryan is the globally recognized expert on all aspects of flexible staffing programs and strategies, including management issues, MSP models, VMS technology, variable and full time labor, service program pricing options, contract and labor law, RFx process and supplier negotiation strategies. As a executive member of the Strategic Solutions Group and at Staffing Industry Analysts (SIA), Bryan has a unique dual role. He is responsible for identifying, developing and implementing cutting-edge research and a strategy agenda for the end users of contingent labor across the Globe. Additionally, he assists CWS Council members in deploying tested strategies for managing their extended workforce programs. The total estimated contingent spend under management for CWS Council members exceeds $100 billion across a number of disparate industries from pharma and finance, to energy and software. Giving Bryan and the SIA team a unique visibility to the largest external labor market sample on the planet. Bryan also guides SIA’s staffing and MSP corporate membership from a buyer perspective as well as crafting the format and content for SIA webinars and conferences. Bryan’s knowledge comes from hands-on experience, having worked for more than a decade in various strategic sourcing leadership roles for Fortune 500 companies, implementing successful cross-unit programs and providing contingent workforce guidance to program managers worldwide. In 2012 Bryan and his team were tasked with developing and deploying an industry standard contingent workforce program management accreditation program. The Certified Contingent Workforce Professional (CCWP) designation is psychometrically defensible accreditation of its kind dedicated entirely to the contingent workforce practitioner. It would not be a stretch to say that he literally “wrote the book” on extended workforce management.

Bryan also is well-known for his regular column, from SIA’s electronic newsletter CWS 3.0. An accomplished and often-requested global keynote speaker, Bryan is often responsible for leading and facilitating conferences, executive briefings and provide strategic advisory services in the procurement/staffing space all over the World. His material is referenced in many industry blogs, reprints, and is included in various well-known business school curriculums. 

Prior to joining SIA, Bryan was senior global commodity manager of professional services at Avery Dennison, a $5.3 billion global leader in pressure-sensitive technology and self-adhesive solutions for consumer products and label materials. As part of the company’s global procurement group, Bryan and his team were responsible for the management of all professional services and technology procurement worldwide. He led his team in procurement oversight for global travel, marketing, freight, capital expenses, MRO services, print communications, environmental services, and a host of other indirect verticals. This job helped sharpen Bryan’s international view of temporary labor contracts and consulting agreements. As a result, Bryan has the customer’s perspective and understands the trends in recruiting and human resource software applications. Bryan has supervised several global contingent labor programs of over $100 million in spend and total procurement management spend in excess of $750 million.

Bryan’s previous experience includes a stint at Vivendi Universal Entertainment (now NBC Universal) North America as acting director of strategic sourcing and professional services; while there, he implemented several early adapter VMS/MSP solutions, covering more than $100 million in total contingent labor spend.

A California native, Bryan graduated with a BA in economics from University of California at San Diego and lives with his wife and three children in La Verne, CA.

Recent Articles

VMS/MSP Landscape 2015: The State of the Industry - November 2015

19 November 2015

  • Watch the full webinar on demand
  • Learn how your company can adapt to the changing provider environment
  • Duration approximately 1 hour

How Southwest Airlines Created a Preferred Talent Pool for Automated Self-Sourcing- October 2015

27 October 2015

  • Watch the full webinar on demand
  • Learn new automated self-sourcing capabilities
  • Duration approximately 1 hour

Contingent Workforce Technology – What defines state of the art and why does it matter?

23 September 2015

  • Overview of some cutting edge CW technologies
  • Full replay on demand (approx. 1 hour)
  • Download a pdf of the presentation

2015 VMS & MSP Competitive Landscape

31 July 2015

  • Global VMS and MSP markets continue to grow robustly
  • Penetration of VMS and MSP in US contingent workforce market plateauing
  • Report contains VMS and MSP market estimates for North America and Europe

Beware of apples to oranges comparisons when pricing job functions

22 July 2015

Knowing what others pay for contingent talent can be helpful, but there can be valid reasons for differences in your costs. 

The VMS horizon: Innovations to look forward to

24 June 2015

What’s ahead in terms of product innovation and capability from VMS providers.  

2015 VMS Service Differentiators Report

22 June 2015

The shift in focus from more traditional temporary worker management to larger, more complex categories, coupled with global expansion efforts have driven VMS providers to expand and mature feature functionality, resulting in significant innovation and differentiation across the VMS landscape. This report,... More

Spend Control for Program Managers

27 May 2015

  • Hear from experts about the best strategies to control spend n in Europe
  • Watch the playback on demand, approx 1 hour
  • Download a copy of the presentation as a pdf

When it comes to people, throw out those procurement rules

6 May 2015

Many tried-and-true elements of successful procurement often have negative effects on a contingent workforce program’s health. 

Managing Risk & Understanding Operating Models for European Programmes

29 April 2015

  • Hear from MSP experts about risk mitigation in Europe
  • Watch the playback on demand, approx 1 hour
  • Download a copy of the presentation as a pdf