Bryan Peña

VP, Contingent Workforce Strategies and Research

Bryan Peña
bpenaSPAMFILTER@staffingindustry.com

Bryan is the globally recognized expert on all aspects of flexible staffing programs and strategies, including management issues, MSP models, VMS technology, variable and full time labor, service program pricing options, contract and labor law, RFx process and supplier negotiation strategies. As a executive member of the Strategic Solutions Group and at Staffing Industry Analysts (SIA), Bryan has a unique dual role. He is responsible for identifying, developing and implementing cutting-edge research and a strategy agenda for the end users of contingent labor across the Globe. Additionally, he assists CWS Council members in deploying tested strategies for managing their extended workforce programs. The total estimated contingent spend under management for CWS Council members exceeds $100 billion across a number of disparate industries from pharma and finance, to energy and software. Giving Bryan and the SIA team a unique visibility to the largest external labor market sample on the planet. Bryan also guides SIA’s staffing and MSP corporate membership from a buyer perspective as well as crafting the format and content for SIA webinars and conferences. Bryan’s knowledge comes from hands-on experience, having worked for more than a decade in various strategic sourcing leadership roles for Fortune 500 companies, implementing successful cross-unit programs and providing contingent workforce guidance to program managers worldwide. In 2012 Bryan and his team were tasked with developing and deploying an industry standard contingent workforce program management accreditation program. The Certified Contingent Workforce Professional (CCWP) designation is psychometrically defensible accreditation of its kind dedicated entirely to the contingent workforce practitioner. It would not be a stretch to say that he literally “wrote the book” on extended workforce management.

Bryan also is well-known for his regular column, from SIA’s electronic newsletter CWS 3.0. An accomplished and often-requested global keynote speaker, Bryan is often responsible for leading and facilitating conferences, executive briefings and provide strategic advisory services in the procurement/staffing space all over the World. His material is referenced in many industry blogs, reprints, and is included in various well-known business school curriculums. 

Prior to joining SIA, Bryan was senior global commodity manager of professional services at Avery Dennison, a $5.3 billion global leader in pressure-sensitive technology and self-adhesive solutions for consumer products and label materials. As part of the company’s global procurement group, Bryan and his team were responsible for the management of all professional services and technology procurement worldwide. He led his team in procurement oversight for global travel, marketing, freight, capital expenses, MRO services, print communications, environmental services, and a host of other indirect verticals. This job helped sharpen Bryan’s international view of temporary labor contracts and consulting agreements. As a result, Bryan has the customer’s perspective and understands the trends in recruiting and human resource software applications. Bryan has supervised several global contingent labor programs of over $100 million in spend and total procurement management spend in excess of $750 million.

Bryan’s previous experience includes a stint at Vivendi Universal Entertainment (now NBC Universal) North America as acting director of strategic sourcing and professional services; while there, he implemented several early adapter VMS/MSP solutions, covering more than $100 million in total contingent labor spend.

A California native, Bryan graduated with a BA in economics from University of California at San Diego and lives with his wife and three children in La Verne, CA.

Recent Articles

SIA Recruitment Process Outsourcing Survey Results

13 March 2013

  • Global RPO market estimated at $4 billion
  • US RPO market estimated between $1.5 and $2.0 billion
  • Results of our survey of RPO providers in this report

Procurement: Get Beyond Savings

27 February 2013

If procurement’s primary focus is on cost savings for the contingent workforce program, it's missing the mark.

Thought Leader Webinar: SOW - a Global Trend

20 February 2013

  • Watch the full webinar on demand
  • Hear insights from industry experts 
  • Duration: approximately 1h

SIA Research: MSP Negotiation Template

13 February 2013

Staffing Industry Analysts has developed a template CWS Council members can use in MSP negotiations. Council members can contact Bryan Peña, VP, Contingent Workforce Strategies and Research, for the tool at bpena (at) staffingindustry (dot) com.

CW Management: Brace for Change

6 February 2013

As companies evolve and contingent workforce management matures, the fundamental nature of the contingent workforce is changing as well — not just in terms of the workforce itself, which is becoming ever more diverse, but the ways in which the workforce is managed. 

2013 MSP Negotiation Template

28 January 2013

  • Template for negotiating contract with MSP
  • Fees, contract term, invoicing and other items addressed in this template

2012 CWS Council Topics, Questions and Answers

27 January 2013

  • Several companies state their reason for holding MSP accountable for total cycle time
  • Answers provided for various struggles with regulation in India
  • Outline of various factors that affect cost of ongoing VMS support
  • Many other topics discussed

CW Management: The Tipping Point

16 January 2013

The Procurement Guy shares trends he expects to see this year in terms of contingent workforce usage and management.

2012: The Year of the Customer

5 December 2012

As we come to the close of yet another year, it’s entirely appropriate to reflect on the year that was. 2012 saw great change in the marketplace, not just from the standpoint of consolidation in the industry but also in the continuing sophistication of the buyers.

Evaluating CW Risk to Get Buy-in

14 November 2012

Many contingent workforce managers struggle with articulating risk and the related potential costs — the backbone of a business case — to stakeholders and the C-suite. Here are five areas that, once addressed, can win you that crucial buy-in.