Bryan Peña

VP, Contingent Workforce Strategies and Research

Bryan Peña
bpenaSPAMFILTER@staffingindustry.com

Bryan is the globally recognized expert on all aspects of flexible staffing programs and strategies, including management issues, MSP models, VMS technology, variable and full time labor, service program pricing options, contract and labor law, RFx process and supplier negotiation strategies. As a executive member of the Strategic Solutions Group and at Staffing Industry Analysts (SIA), Bryan has a unique dual role. He is responsible for identifying, developing and implementing cutting-edge research and a strategy agenda for the end users of contingent labor across the Globe. Additionally, he assists CWS Council members in deploying tested strategies for managing their extended workforce programs. The total estimated contingent spend under management for CWS Council members exceeds $100 billion across a number of disparate industries from pharma and finance, to energy and software. Giving Bryan and the SIA team a unique visibility to the largest external labor market sample on the planet. Bryan also guides SIA’s staffing and MSP corporate membership from a buyer perspective as well as crafting the format and content for SIA webinars and conferences. Bryan’s knowledge comes from hands-on experience, having worked for more than a decade in various strategic sourcing leadership roles for Fortune 500 companies, implementing successful cross-unit programs and providing contingent workforce guidance to program managers worldwide. In 2012 Bryan and his team were tasked with developing and deploying an industry standard contingent workforce program management accreditation program. The Certified Contingent Workforce Professional (CCWP) designation is psychometrically defensible accreditation of its kind dedicated entirely to the contingent workforce practitioner. It would not be a stretch to say that he literally “wrote the book” on extended workforce management.

Bryan also is well-known for his regular column, from SIA’s electronic newsletter CWS 3.0. An accomplished and often-requested global keynote speaker, Bryan is often responsible for leading and facilitating conferences, executive briefings and provide strategic advisory services in the procurement/staffing space all over the World. His material is referenced in many industry blogs, reprints, and is included in various well-known business school curriculums. 

Prior to joining SIA, Bryan was senior global commodity manager of professional services at Avery Dennison, a $5.3 billion global leader in pressure-sensitive technology and self-adhesive solutions for consumer products and label materials. As part of the company’s global procurement group, Bryan and his team were responsible for the management of all professional services and technology procurement worldwide. He led his team in procurement oversight for global travel, marketing, freight, capital expenses, MRO services, print communications, environmental services, and a host of other indirect verticals. This job helped sharpen Bryan’s international view of temporary labor contracts and consulting agreements. As a result, Bryan has the customer’s perspective and understands the trends in recruiting and human resource software applications. Bryan has supervised several global contingent labor programs of over $100 million in spend and total procurement management spend in excess of $750 million.

Bryan’s previous experience includes a stint at Vivendi Universal Entertainment (now NBC Universal) North America as acting director of strategic sourcing and professional services; while there, he implemented several early adapter VMS/MSP solutions, covering more than $100 million in total contingent labor spend.

A California native, Bryan graduated with a BA in economics from University of California at San Diego and lives with his wife and three children in La Verne, CA.

Recent Articles

2012: The Year of the Customer

5 December 2012

As we come to the close of yet another year, it’s entirely appropriate to reflect on the year that was. 2012 saw great change in the marketplace, not just from the standpoint of consolidation in the industry but also in the continuing sophistication of the buyers.

Evaluating CW Risk to Get Buy-in

14 November 2012

Many contingent workforce managers struggle with articulating risk and the related potential costs — the backbone of a business case — to stakeholders and the C-suite. Here are five areas that, once addressed, can win you that crucial buy-in.

Contract Sample Clauses Part 2

7 November 2012

Contingent workforce managers often leave such issues as liability, indemnification and insurance to attorneys, but the CW managers often craft commercial terms of the contracts themselves.

Drafting a Contract: Sample Clauses

31 October 2012

Often, contingent workforce managers are required to draft their own contracts, or find themselves using that of their supplier. Here, in Part 1, we share three contract clauses that should not be overlooked.

2012 VMS and MSP Service Differentiators

26 September 2012

  • Leading VMS providers and MSPs evaluated along more than 200 features
  • Evaluation categories include supplier management, sourcing, contract management, requisitions, reports, workflow, implementation, invoicing and others
  • See which providers are more equipped for SOW-related requirements

Qualcomm Wins Innovative Program Contest

26 September 2012

This year, Staffing Industry Analysts launched a case study of innovative contingent workforce programs, with the top six featured at the CWS Summit last week in San Diego. Here’s a recap.

2012 VMS/MSP Customer Experience Report

13 September 2012

  • Top VMS and MSP performers announced
  • More than 20,000 buyers and more than 20,000 suppliers surveyed
  • Buyers are generally modest promoters of VMS/MSP, suppliers staunch detractors

Be Prepared for the Future of CW Management

12 September 2012

As we prepare for the eighth-annual Contingent Workforce Strategies Summit next week, Bryan Peña ponders what it will take to manage future evolution in contingent workforce management.

Supplier Mistake No 2: Skirting Program Rules

29 August 2012

In his previous article, Bryan Peña supported allowing some form of contact with hiring managers. Now, he blasts staffing suppliers that deliberately set out to evade managed service program rules to do so.

Internal Recruiting of Contingents

17 August 2012

  • Pros and cons of using internal recruiters vs. staffing agencies
  • Examples of companies using internal recruiters
  • How internal recruiting can fit in both simple and complex CW programs