Bryan Peña

VP, Contingent Workforce Strategies and Research

Bryan Peña

Bryan is the globally recognized expert on all aspects of flexible staffing programs and strategies, including management issues, MSP models, VMS technology, variable and full time labor, service program pricing options, contract and labor law, RFx process and supplier negotiation strategies. As a executive member of the Strategic Solutions Group and at Staffing Industry Analysts (SIA), Bryan has a unique dual role. He is responsible for identifying, developing and implementing cutting-edge research and a strategy agenda for the end users of contingent labor across the Globe. Additionally, he assists CWS Council members in deploying tested strategies for managing their extended workforce programs. The total estimated contingent spend under management for CWS Council members exceeds $100 billion across a number of disparate industries from pharma and finance, to energy and software. Giving Bryan and the SIA team a unique visibility to the largest external labor market sample on the planet. Bryan also guides SIA’s staffing and MSP corporate membership from a buyer perspective as well as crafting the format and content for SIA webinars and conferences. Bryan’s knowledge comes from hands-on experience, having worked for more than a decade in various strategic sourcing leadership roles for Fortune 500 companies, implementing successful cross-unit programs and providing contingent workforce guidance to program managers worldwide. In 2012 Bryan and his team were tasked with developing and deploying an industry standard contingent workforce program management accreditation program. The Certified Contingent Workforce Professional (CCWP) designation is psychometrically defensible accreditation of its kind dedicated entirely to the contingent workforce practitioner. It would not be a stretch to say that he literally “wrote the book” on extended workforce management.

Bryan also is well-known for his regular column, from SIA’s electronic newsletter CWS 3.0. An accomplished and often-requested global keynote speaker, Bryan is often responsible for leading and facilitating conferences, executive briefings and provide strategic advisory services in the procurement/staffing space all over the World. His material is referenced in many industry blogs, reprints, and is included in various well-known business school curriculums. 

Prior to joining SIA, Bryan was senior global commodity manager of professional services at Avery Dennison, a $5.3 billion global leader in pressure-sensitive technology and self-adhesive solutions for consumer products and label materials. As part of the company’s global procurement group, Bryan and his team were responsible for the management of all professional services and technology procurement worldwide. He led his team in procurement oversight for global travel, marketing, freight, capital expenses, MRO services, print communications, environmental services, and a host of other indirect verticals. This job helped sharpen Bryan’s international view of temporary labor contracts and consulting agreements. As a result, Bryan has the customer’s perspective and understands the trends in recruiting and human resource software applications. Bryan has supervised several global contingent labor programs of over $100 million in spend and total procurement management spend in excess of $750 million.

Bryan’s previous experience includes a stint at Vivendi Universal Entertainment (now NBC Universal) North America as acting director of strategic sourcing and professional services; while there, he implemented several early adapter VMS/MSP solutions, covering more than $100 million in total contingent labor spend.

A California native, Bryan graduated with a BA in economics from University of California at San Diego and lives with his wife and three children in La Verne, CA.

Recent Articles

Beyond Tactical: Take the Program to the Next Level

6 November 2013

A significant component of an organizations workforce is contingent, so program owners need to consider how this workforce can solve strategic enterprise objectives.

Confessions of a Procurement Guy

29 October 2013

A more evolved collaborative approach is necessary to succeed in today’s staffing universe. Here are some suggestions.

Rate Card Basics

23 October 2013

Some of the basics each program owner should know before setting out to build a rate card.

Plan RFPs Carefully

9 October 2013

RFPs are an important step in any company initiative, but there is much that needs to be considered beforehand in order to ensure the greatest success for your program and suppliers.

2013 VMS/MSP Customer Experience Report

23 August 2013

  • Top VMS and MSP performers announced
  • More than 20,000 buyers and more than 20,000 suppliers surveyed
  • Buyers are generally modest promoters of VMS/MSP, suppliers staunch detractors

Process Improvement Techniques Primer

24 July 2013

Over the course of a career in contingent workforce management, you may spend a lot of time discussing process and process improvement techniques. Here are some of the most common techniques to guide you in your selection:

2013 VMS and MSP Supplier Competitive Landscape

10 June 2013

  • $100 billion in global VMS/MSP spend accounted for in this study
  • Global VMS and MSP spend in our study rose 21% and 18% in 2012, respectively
  • VMS providers reported 62 "mega-programs" (programs with annual spend over $300 million)

Include Counterparts When Taking Your CW Program Global

22 May 2013

Globalizing contingent workforce programs continues to be a hot topic among CW professionals, yet those who have expanded their programs, and those based in other countries, would advise caution before expanding.

Expert’s Corner

24 April 2013

The New Reality: How suppliers can be effective in this environment.

Incorporating SOW Outside the US

3 April 2013

A recent poll of CWS Council members indicated programs outside the U.S. aren't pushing to incorporate statement-of-work consultants.