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What's in a name?

January 25 2008
"In the course of my job, I sometimes have to call staffing firms to interview them. During the conversation, I refer to them as a staffing firm and a very common response is; oh, we are not a staffing firm! When I then ask, but don't you lease your employees on a project or contract basis to clients, they reply: That's right. That's exactly what we do. But we are not a staffing firm. We are a high-end consulting firm."

Subadhra Sriram, associate editor of Contingent Workforce Strategies, blogs about when a firm is not a "staffing" firm. Click here.

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