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Two-thirds say diversity important when choosing employer

November 17, 2014

Almost two-thirds, 67 percent, of people say a diverse workforce is an important factor when evaluating companies and job offers, according to a survey released today by Glassdoor.

When it comes to the recruiting process, minority groups value diversity even more than the average job seeker. Seventy-two percent of women surveyed said a diverse workforce is important when evaluating companies and job offers along with 89 percent of black respondents, 80 percent of Asians and 70 percent of Latinos. Among military veterans, 65 percent reported they consider workplace diversity an important factor during the job search process.

“Understanding what impacts jobs seekers when it comes to diversity is key to building an effective employer brand,” said Mariah DeLeon, Glassdoor VP of human resources. “However, your efforts to highlight diversity during the recruiting process must match your efforts to maintain a satisfied and diverse workforce. Your voice to recruits detailing your diversity efforts must mirror and promote the voice of employees who are key to showing how the workforce is comprised.”

When asked who is in the best position to increase diversity in their company’s workforce, the top three responses were: hiring managers at 45 percent, the CEO at 42 percent and human resources departments at 40 percent.

Twenty-three percent said employees themselves were responsible for increasing diversity; 21 percent said a company's board of directors was responsible; and three percent said President Obama was responsible.