Daily News
View All NewsSurvey: Creative hiring to see net 6% increase
June 11, 2010
Eighteen percent of marketing and advertising executives plan to increase staff levels in the third quarter, and 12% plan declines for a net 6% increase in projected hiring, according to a survey by The Creative Group, a division of Robert Half International Inc. (NYSE: RHI). The net 6% increase is up five percentage points from the previous quarter's projection.
Web design and production ranked as the top area executives were looking to add staff, according to the survey. Other areas in demand included account services and creative/art direction.
The survey is based on 500 telephone interviews that included 375 marketing executives from companies with 100 or more employees and 125 advertising executives from agencies with 20 or more employees.