SOS Staffing Services Inc., a Salt Lake City-based staffing provider, announced the consolidation of its brands under the SOS Employment Group name effective today.

“Consolidating brands is a strategic move that brings our breadth and depth of services to the forefront, provides employers and job seekers with a consistent experience from office to office, and increases our operational efficiencies,” said JoAnn Wagner, president and CEO of SOS Employment Group.

Brands now operating under the SOS Employment Group name include Adams & Associates, ADD Staffing, Employment Trends, SOS Engineering & Technology, SOS Professional and SOS Staffing Services.

However, the company said its SOS Tradesmen skilled trades division will continue to operate under its own brand.

SOS ranked No. 32 on Staffing Industry Analysts’ 2012 list of largest U.S. staffing firms.