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Poll: 60% Say Social Recruiting Is Next Big Thing

June 25 2012

A survey by Jobscience Inc. found that 60 percent of U.S. companies agreed the next “big thing” in recruiting strategies is reaching a greater number of qualified candidates through social media networks, and 36 percent said they plan to use Facebook more for recruiting this year than last.

The survey also found that 57 percent of companies plan to use LinkedIn more than any other tool for recruiting, according to Jobscience.

“Using social networks to find candidates for current job openings has become a common strategy for recruiters,” said Ted Elliott, CEO and founder of Jobscience. “But the real value of social recruiting is when companies continually engage with people through social networking — so when an appropriate job opens up — the person is familiar with the company and has a propensity to want to work there. It’s about social sourcing and building pipelines of talent — so your talent pool never runs dry.”

The survey included responses from more than 150 human resources and recruiting executives. It was taken in March 2012.


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Mark Tortorici06/25/2012 11:46 pm

I think that social recruiting is not the "Next Big Thing"...I think it's the "Thing that is Happening Now". Sourcers and recruiters alike are using social media in many different ways. I myself, use & teach these methods to many people, and have been doing so for years. So I think that the "Next Big Thing" will be finding ways to successfully leverage the mobile space for recruiting...


Jay Mattern06/25/2012 04:48 pm

Social Recruiting sounds great and everyone wants to be part of the "next wave," but from my point of view, it's a fad that will go away in the next 3-5 years. Yes, my company is participating in all of it, but the real results are not coming from Facebook or Linkedin or Twitter. It's good old-fashioned "nose to the grindstone" recruiting work. Always has been and always will be.

Work4 Labs

Geraldine06/25/2012 04:11 pm

That's a great point, Kelly--social recruiting is already here and here to stay. What is interesting about the survey is that Facebook is rapidly becoming more and more important in this field, as a crucial tool for targeting active and passive job candidates.



Kelly Sudsbury06/25/2012 03:14 pm

I was quite surprised to see this heading in your list of topics today - surprised because it says "the next big thing". Social media recruiting is already here front and centre and recruiters and organizations who have not already established and launched their social media recruitment strategy are at a disadvantage.

I'm wondering if the response to the survey is based on who was surveyed. In my experience it is the front-line recruiters who are already using social media, while it is taking executives and seniors longer to get on board. Would love to hear the thoughts of others.

Kelly Sudsbury
National Manager, Candidate Marketing
ManpowerGroup - Canada

Total 4 comments