Freelance services marketplace Fiverr announced $60 million in new funding. Square Peg Capital led the round, with existing investors Bessemer Venture Partners, Accel and Qumra Capital also adding substantial new financing.

Founded in 2010, Fiverr operates as an online staffing platform, connecting freelancers with digital skills such as web design, writing or marketing, to users on the Internet. The new funding brings the total amount raised by Fiverr to $110 million.

The company said it will use the new funding to more aggressively attract the freelancers.

“This funding from new and existing partners will help expand our geographic footprint, compete for new talent, add innovative new features and more aggressively grow our company, potentially by acquiring other businesses in our space,” said CEO Micha Kaufman.

The company also announced freelancers on the site will soon be able to set their own prices, rather than be required to start them at $5.

Fiverr has offices in New York City, Chicago, Miami and Tel Aviv, and generates close to 1 million digital transactions per month, according to the company.

“We started Fiverr to prove that you can bring the world of freelance creative services online and make buying gigs as easy as purchasing a flat-screen TV online,” said Kaufman. “Today, we see more freelancers shifting their business online, which grabs the attention of investors, and they’re driving the overall size of the marketplace to dizzying new heights. With the gig economy workforce expected to hit 43 percent of the total U.S. workforce by 2020, we’re bullish about the economic opportunities we’ll create in the near future for our community.”