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On Assignment Inc. (NASD: ASGN) rebranded its travel nursing division under the name OA Nurse Travel. The company ranks as the sixth-largest provider of travel nurse staffing in the U.S., and it reported the change was made to simplify the brand name.
“The On Assignment name carries with it a great history and we didn’t want to lose that, but we did want to simply the nurse travel brand for our clients and nurses,” said Katie Hoffman-Abby, president, OA Nurse Travel. “This change was made as an evolution of our existing brand, shifting the focus of our name to the core of what we do every day and the industry we serve.”
On Assignment, provides healthcare, information technology, engineering and clinical/scientific staffing. It is based in Calabasas, Calif.